Wednesday 4:00 PM - 5:10 PM · GSU Classroom

Understanding the Voice of the Customer with Power BI and Azure Cognitive Services

Olesya Sarajlic

Microsoft Data Analyst

Stephanie Bruno

Grand High Witch, MVP

Understanding the voice of the customer is critical for improving products, services, and overall experience. Integrating Azure Cognitive Services with Power BI enables organizations to analyze unstructured text data such as survey responses, call transcripts, chats, and meeting notes at scale. Through a single API call, sentiment, key phrases, and themes can be extracted from large datasets, transforming raw text into structured insights. These insights can then be visualized in dynamic Power BI dashboards, revealing patterns in customer feedback and enabling data-driven decisions that align with customer needs and expectations.